Most businesses are aware that they should monitor social media for mentions related to their brand, products, services, competitors and industry. You might actually be doing so already. But do you have a plan in place to analyze, respond and integrate results into your business’s ongoing strategy?
Social channels can help local businesses grow their fan base and turn online leads into raving customers. Every day, millions of consumers declare their buying intentions on social media. Local businesses must keep their followers engaged to grow their audience and build brand loyalty.
What's social media's role in customer service?
Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships.
With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
How are social audiences built?
Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago.
In order to create a successful following on social media, every post needs to have value. With Social Marketing's ready-to-post content, it has never been easier to provide timely, relevant content for your clients.
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