The purpose of a website audit is to give a Business Owners a complete and detailed analysis into:
Business Listing
Our Snapshot Report aggregates data from over 70 directories to show a local business their:
- Number of listings
- Accuracy of listings
- Missing sites
SMBs need accurate listings on a variety of business directories to ensure people can find them online. The Snapshot Report shows them why they should team up with us to put them on the map with an abundance of accurate listings.
Reviews
The Snapshot Report aggregates data from over 30 customer review sites to highlight:
- Number of reviews
- Recency of reviews
- Average score
Local businesses must continually collect fresh reviews and strive for a 4–5-star review rating to establish trust and credibility. First impressions are the key for success, and by using the Snapshot Report, our partners can easily show this to local businesses.
Social Media
Snapshot Report puts a business's social presence against that of similar businesses in regard to:
- Number of posts
- Size of audience
Social channels can help local businesses grow their fan base and turn online leads into raving customers. Every day, millions of consumers declare their buying intentions on social media. Local businesses must keep their followers engaged to grow their audience and build brand loyalty.
Website Responsiveness
Mobile
This section investigates what your business website looks like on a mobile device. With the majority of first-time searches being done from a mobile device, your business needs a mobile-friendly site that delivers the information that people are seeking.
Desktop
This section investigates your business website speed on Desktop. The faster your page loads, the more engaged their customers will be. If a site takes too long to load, customers will likely go elsewhere. Time is money!
Advertising/SEO
The Snapshot Report recommends keywords that will generate the most impressions and clicks for a local business. The report also identifies how a local business stacks up against their competitors. In a click, compare:
- Keyword overlap
- Number of paid keywords
- Monthly paid clicks
- Monthly ad budget
Local businesses need to use the right keywords to ensure that their target audience knows about them.
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Every day, millions of consumers declare their buying intentions on social media. Local businesses must keep their followers engaged to grow their audience and build brand loyalty.
